I don't know what the end-game will be, but as it stands, when Trump's enemies freak out over everything he says and does, when "news" coverage is all about Trump all the time, they unwittingly empower him by making him set the agenda. He acts, they react.
Now, perhaps the negative coverage of Trump will damage the Republican name-brand in the long run. That remains to be seen. But it's a risky strategy for Trump's enemies in the liberal establishment to make him the centerpiece of every news cycle, because that means he dictates the issues and the terms of debate. They make him the center of the universe. They are satellites, whizzing around him.
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