Some argue that the term “world” here simply has neutral connotations—the created human world. But the characteristic use of “the world” (ho kosmos) elsewhere in the narrative is with negative overtones—the world in its alienation from and hostility to its creator’s purposes. It makes better sense in a soteriological context to see the latter notion as in view. God loves that which has become hostile to God. The force is not, then, that the world is so vast that it takes a great deal of love to embrace it, but rather that the world has become so alienated from God that it takes an exceedingly great kind of love to love it at all.
A. Lincoln, The Gospel According to St. John (Henrickson 2005), 154.