For example, Trump is a wealthy crony capitalist who has previously exploited the lower economic social classes for his own advancement. But because he uses rhetoric (i.e., “he isn’t politically correct”, “he tells it like it is”) that appears to trash the Establishment and their interest, he’s given a pass and considered one of their own. They assume that despite his lifelong connection to the Establishment that Trump is, at least in his heart, a traitor to his own class.
That's analogous to Democrats/liberals who consider Al Gore to be an environmentalist because he pays lip-service to global warming and green energy even though his private lifestyle is diametrically opposed to his rhetoric. Ditto: James Cameron.
Same thing with the despised One Percenters, which is never applied to rich liberals.