I recently listened to an interview of Brian Auten by Wintery Knight. Both men have good apologetics blogs, and they discuss their backgrounds and some apologetic issues during the interview.
For those who aren’t familiar with it, Brian’s blog is Apologetics 315. I suggest that anybody involved in online apologetic work visit the site regularly. The number and variety of resources is impressive, and a lot of the material is unique to that site. See his collection of apologetic-related interviews, for example. I’d also recommend following his Twitter feed.
As far as I know, Brian didn’t start out with a large amount of money, a close association with some major ministry, or other advantages that a lot of popular Christian sites have had. He built his site from the ground up, the same way other Christians could. But few are willing to do that sort of work.