"All four Gospels are anonymous in the formal sense that the author's name does not appear in the text of the work itself, only in the title (which we will discuss below). But this does not mean that they were intentionally anonymous. Many ancient works were anonymous in the same formal sense, and the name may not even appear in the surviving title of the work. For example, this is true of Lucian's Life of Demonax (Demonactos bios), which as a bios (ancient biography) is generically comparable with the Gospels. Yet Lucian speaks throughout in the first person and obviously expects his readers to know who he is. Such works would often have been circulated in the first instance among friends or acquaintances of the author who would know who the author was from the oral context in which the work was first read. Knowledge of authorship would be passed on when copies were made for other readers, and the name would be noted, with a brief title, on the outside of the scroll or on a label affixed to the scroll. In denying that the Gospels were originally anonymous, our intention is to deny that they were first presented as works without authors. The clearest case is Luke because of the dedication of the work to Theophilus (1:3), probably a patron. It is inconceivable that a work with a named dedicatee should have been anonymous. The author's name may have featured in an original title, but in any case would have been known to the dedicatee and other first readers because the author would have presented the book to the dedicatee....In the first century CE, most authors gave their books titles, but the practice was not universal....Whether or not any of these titles originate from the authors themselves, the need for titles that distinguished one Gospel from another would arise as soon as any Christian community had copies of more than one in its library and was reading more than one in its worship meetings....In the case of codices, 'labels appeared on all possible surfaces: edges, covers, and spines.' In this sense also, therefore, Gospels would not have been anonymous when they first circulated around the churches. A church receiving its first copy of one such would have received with it information, at least in oral form, about its authorship and then used its author's name when labeling the book and when reading from it in worship....no evidence exists that these Gospels were ever known by other names." (Richard Bauckham, Jesus And The Eyewitnesses [Grand Rapids, Michigan: Eerdmans, 2006], pp. 300-301, 303)
"Nevertheless the fact remains that it is utterly improbable that in this dark period, at a particular place or through a person or through the decision of a group or institution unknown to us, the four superscriptions of the Gospels, which had hitherto been circulating anonymously, suddenly came into being and, without leaving behind traces of earlier divergent titles, became established throughout the church. Let those who deny the great age and therefore basically the originality of the Gospel superscriptions in order to preserve their 'good' critical conscience, give a better explanation of the completely unanimous and relatively early attestation of these titles, their origin and the names of authors associated with them. Such an explanation has yet to be given, and it never will be. New Testament scholars persistently overlook basic facts and questions on the basis of old habits." (Martin Hengel, The Four Gospels And The One Gospel Of Jesus Christ [Harrisburg, Pennsylvania: Trinity Press International, 2000], p. 55)
See, also, my comments on eyewitness testimony in the gospels here.
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