We Must Give Pain To Our Hearers

"I know that a chill comes over you on hearing these things; but what am I to do? For this is God's own command, continually to sound these things in your ears, where He says, 'Charge this people;' and ordained as we have been unto the ministry of the word, we must give pain to our hearers, not willingly but on compulsion. Nay rather, if you will, we shall avoid giving you pain. For saith He, 'if thou do that which is good, fear not:' [Romans 13:3] so that it is possible for you to hear me not only without ill-will, but even with pleasure….The argument is irksome and pains the hearer: were it only by my own feelings, I know this. For indeed my heart is troubled and throbs; and the more I see the account of hell confirmed, the more do I tremble and shrink through fear. But it is necessary to say these things lest we fall into hell." (John Chrysostom, Homilies On First Corinthians, 9:1-2)

He refers to church leaders and hell, but his comments also have a broader application. There are a lot of subjects that get discussed much less than they should. People are overly interested in short-term comforts and conveniences and being liked and respected and having a higher rather than lower social status, especially among their relatives. If you love people, you'll bring some pain into their lives in these contexts.