Why did new atheism fail so miserably?

New Atheism has lost its battle for the cultural high ground. r/atheism will shamble on as some sort of undead abomination, chanting “BRAAAAAAIIINSSSS…are what fundies don’t have” as the living run away shrieking. But everyone else has long since passed them by.

A charitable reading: New Atheists weren’t reaching their intellectual opponents. They were coming into educated urban liberal spaces, saying things that educated urban liberals already believed, and demanding social credit for it. Even though 46% of America is creationist, zero percent of my hundred-or-so friends are. If New Atheists were preaching evolution in social circles like mine, they were wasting their time.

While the atheists were going around saying there was no God, the environmentalists were going around saying climate change was real. The feminists were going around saying sexism was bad. And the Democrats were going around saying Donald Trump was an awful person. All of these statements might be controversial somewhere, but meet basically zero resistance in educated urban liberal spaces. All get repeated day-in and day-out by groups of people who make entire careers out of repeating them. And all get said in the same condescending way, a sort of society-wide plague of Voxsplaining.

This is 90% of popular intellectual culture these days: progressives regurgitating progressivism to other progressives for nothing but the warm glow of being told “Yup, that was some good progressiving there”. Conservatives make fun of this incessantly, and they are right to do so. But for some reason, in the case of New Atheism and only in the case of New Atheism, Progressivism itself suddenly turned and said “Hey, you’re just repeating our own platitudes back to us!” And New Atheism, caught flat-footed, mouth open wide: “But…but..we thought we were supposed to…we thought…”.

Think of one of those corrupt kleptocracies where the dictator takes bribes, all his ministers take bribes, all their assistants take bribes, the anti-corruption task force takes bribes, etc. Then one day some shmuck manages to get on the dictator’s bad side and – bam – the secret police nab him for taking bribes. The look on his face the moment before the firing squad shoots – that’s how I imagine New Atheists feeling too.

http://slatestarcodex.com/2017/10/24/how-did-new-atheism-fail-so-miserably/