Up next: “The Internet of Things”

Nike is leading the way to the Internet of Things

Strap on your Nike shoes and start running: they’ll monitor your position, your precise mileage, your heart rate, and more soon. Beyond that, the information will be stored “in the cloud” somewhere, and you’ll be able to track your progress on your iPhone.

It’s being called the “Internet of Things”:

The Internet of Things is bigger than we may realize. We are experiencing a shift from a world of inanimate objects and reactive devices to a world where data, intelligence, and computing are distributed, ubiquitous, and networked. My fellow analysts and I at Altimeter Group refer to the Internet of Things (IoT) as the Sentient World. It’s the idea that inanimate objects gain the ability to perceive things, perform tasks, adapt, or help you adapt over time. And, it’s the future of the Internet and consumer electronics.

In 2008, the number of things connected to the Internet exceeded the number of people on earth. By 2020, it’s expected that there will be 50 billion things connected.

A network of things creates an incredible information ecosystem that connects the online and physical world through a series of transactions. In a world where data becomes a natural b[y]-product of these exchanges, developers, businesses, and users alike are faced with the reality that data isn’t only big, its volume and benefits are also overwhelming…

Products such as Fitbit and also Nike’s FuelBand build upon the Human API by collecting the digital breadcrumbs of users and assembling them in a way that makes sense of daily activity and validates progress. Perhaps more importantly, these devices, the data they collect and present, and the social relationships linked by publishing this information in social channels drives the ongoing pursuit of goals, and brings people together to help one another live better. As these devices are connected socially, experiences become the epicenter of engagement and encouragement, inspiring people and networks of people through extended relationships along the way. Imagine if they could also talk to one another…across devices and also across the various contexts of usage, personal, professional, medical, etc.

That’s the point.